Brand is the most important asset you have that is not on your balance sheet! This two-part program will demystify what a brand is and provide ways to strengthen and leverage your brand in your market and online. By looking at successful brands outside and inside the automotive care industry you will see how you can incorporate simple things in your business to differentiate you from your competitors. This program also provides an easy-to-implement customer service model including the most forgotten element that will turn your customers into fans of your business.
Part 1 - will focus on helping you understand what a brand is and how a brand influences consumer’s buying decisions. We will discuss how to embrace and/or create your “brand promise” and steps to drive it throughout your business. You will understand brand positioning and if your brand is positioned to leverage it to differentiate your business from your competitors.
Attendees will learn
- What a brand is and how it influences consumer buying decisions.
- How to create your ‘brand promise’ and drive it throughout your business.
- Where your brand is currently positioned and if that is the best position for your market.