AAPEX 2016

Buyers want to have the best of both worlds. They want you to solve their problems, add value, reduce their costs, and in addition, they always want you to give them a better price. But you don’t have to lead with your wallet. This fast-paced program will show you how to leverage your added value to negotiate the best deal possible in any sales negotiation situation.

Attendees will learn:

• How to get inside the buyer’s head to understand which value propositions are really important to them and how much they are truly willing to pay for them.
• How to uncover unique asymmetrical trades that allow you to create value that no competitor can match.
• How to negotiate effectively to capture the full value of your value proposition