SuperZoo 2015

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Marketing to Today's Retail Customer (Room Palm B)

22 Jul 15
4:30 PM - 5:30 PM

Tracks: Retail Session, SuperZoo University Sessions

The days of putting an ad in front of a customer and expecting sales has long passed. Today’s customer is bombarded with way too many choices, too much competition both on-line and off-line. How is an independent brick and mortar retailer to cut through all of this and effectively market to the customer of today, the Millennial. 83 million strong and quickly becoming the most important pet parent our industry has ever seen. You must not miss this most important, information packed, one hour seminar! You will learn how to reach today’s customer using modern marketing strategies and tactics that will result in significantly increasing your sales.