World Tea Expo 2017

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

Sustainable Branding: What aspects of selling tea can defy generational stereotypes? (Room N233)

13 Jun 17
11:30 AM - 12:30 PM

Tracks: Tea Business Development

One of the greatest strengths of tea marketing is diversity. Not only culturally but also generationally and genderally. So, is the current trend to target market specific demographics compromising what is the most valuable advantage tea has over any other beverage (except water)? How can you build a more sustainable marketing program by making your message more inclusive? Participate in our mini-study of generational hot topics and consider how they might work for you. What messages and language of tea cross over the abstract segments of generational buying habits? Then repeat this exercise with your own team to hone your sales programs as you: Identify your most important trans-generational marketing messages