Trifecta! 3 Tactics to Optimize Every Selling Channel
(Room Ballroom D)
07 Jun 17
1:15 PM
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1:45 PM
Tracks:
Omnichannel Leadership
There are seemingly infinite levers to pull to optimize all selling channels but without nailing the most essential three, there is no foundation on which to build long-term growth. This session will demonstrate the importance of consistent product content across all channels, how pricing can be adapted to each channel and how to optimize the cost + profitability + unit economics of each channel. Find out how to exploit that formula from our retail speaker, who will detail how to keep margins high, and a pricing expert, who will show how automated tools feed success across a diverse landscape of selling channels including Amazon, eBay and other marketplaces.