Let’s Get Social: What Your Email Program Needs Right Now
(Room Ballroom E)
07 Jun 17
4:15 PM
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4:45 PM
Tracks:
Marketing: Proven Winners
Email continues to rank among the most effective channels for acquiring and retaining customers. But today, brands that don’t also incorporate consumers’ powerful engagement with social media are missing out. Email and social marketing work even better together. This session will explore email strategies and tactics--such as retargeting lapsed email contacts through Facebook--that show how email and social marketing work best in harmony. We’ll hear from an emerging online retailer about how it blends email and social media outreach to target customers at key points in the purchase path, and the results achieved.