Busting though Paid Search Silos to Better Paid Search Results
(Room Ballroom E)
07 Jun 17
1:45 PM
-
2:15 PM
Tracks:
Marketing: Proven Winners
Merchants may see different elements of paid search in silos rather than as an integrated whole, but combining your approach to Google Shopping, AdWords and remarketing nets the most from paid search efforts. This session will cover how to use all three in capitalizing on the latest product search trends; how to target shoppers at the top, middle and bottom of the search funnel, smart remarketing and more to drive the most out of your paid search program.