Connecting to the Digitally Native Shopper
(Room Ballroom E)
07 Jun 17
1:15 PM
-
1:45 PM
Tracks:
Marketing: Proven Winners
Lifestyle retailer Dormify wanted to connect with its primary audience of young adults. Super-sensitive to the frequency and transparency of branded marketing campaigns, however, these digital natives tend to ignore any non-personalized communications in their inboxes. Our speaker will share how Dormify built personalized marketing interactions with young customers across platforms in a way that’s both fun and relevant. With annual spending by Millennials in the U.S. estimated to reach $1 trillion by 2020, this session will offer insight on reaching this important consumer audience--now, and in the future.