The pressure's on to find new ways to draw in shoppers, and retailers are flooding their sites, Instagram and Facebook with fresh content from photos to customer stories and more. But it's not volume that produces results in content marketing. It's how, when and where content connects with customers that drives customer engagement and sales. Only 37% of B2C marketers in an industry survey reported having a cohesive, written content marketing strategy with attached performance goals, yet strategeis documented in writing tend to prove more effective. This session will cover how to start drafting a content marketing strategy and how to measure the results.