2017 Internet Retailer Conference & Expo

How Art and Science Blend for Personal Best (Room Skyline Ballroom)

08 Jun 17
8:45 AM - 9:15 AM

Tracks: General Session

E-commerce has never been as personalized as it is today, and Kidbox takes that to a whole new level: Giving shoppers what they want – before they know what that is. Using machine learning algorithms, Kidbox creates a mix of apparel pieces for shoppers based on personal style preferences. Each transaction, particularly returns, sharpens algorithms to ensure the next shipment contains items that are even more on-target with a shopper’s style -- trending favorites and a sneak peek at new brands. Retailers of all types will benefit from understanding the latest personalization strategies and how to leverage structured and unstructured data to show shoppers “We get you.” IRCE 2017’s Featured Speaker will also share how her career journey from top design houses to mainstream to startup shape her vision for an e-retail company that blends art and science. Our speaker will show how incorporating a cause close to her heart -- a mission to clothe children in need – helps Kidbox bond with shoppers in a partnership that’s increasing conversion and loyalty.