Digital Dealer Conference & Expo 26
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KEYNOTE ADDRESS: Outshine the Competition Through the Power of Video: Create Weekly Videos That Can Generate Thousands of Views, Engage Social Media Followings and Sell More Vehicles
(
Room
Keynote Hall
)
11 Apr 19
9:00 AM
-
9:50 AM
A Guide to Content Planning for a Better Bottom Line
(
Room
W204B
)
11 Apr 19
10:05 AM
-
10:55 AM
Becoming Great: Driving an Incredible Digital Strategy Without Knowing Anything About Digital
(
Room
W203B
)
11 Apr 19
10:05 AM
-
10:55 AM
Combining SEO with PPC to Drive Maximum Results -- Leverage Organic and Paid Online Marketing to Drive Both Immediate and Long-Lasting Results
(
Room
W204C
)
11 Apr 19
10:05 AM
-
10:55 AM
How to Run Successful Facebook Ad Campaigns on Your Own -- Get Access to the Right Data and Tools to Generate Incredible Results!
(
Room
W202A
)
11 Apr 19
10:05 AM
-
10:55 AM
Make Training Stick: How Gamification Can Onboard Employees Faster & Drive More Sales
(
Room
W203C
)
11 Apr 19
10:05 AM
-
10:55 AM
Order Out of Chaos: Sending Smarter Emails with Segmentation and Automation
(
Room
W202C
)
11 Apr 19
10:05 AM
-
10:55 AM
Service Department Health: Developing a Consistency Culture in Process Execution, Financial Targeting, Source Document Prep, & Employee Discipline
(
Room
W203A
)
11 Apr 19
10:05 AM
-
10:55 AM
The Main Reasons Why BDCs Fail & How to Overcome Them, Grow, and Prosper
(
Room
W204A
)
11 Apr 19
10:05 AM
-
10:55 AM
The Recession-Proof Dealership -- How Implementing an Intent-Based Digital Marketing Strategy for Your Fixed Ops Dept. Can Help You Be Successful Even in a Down Economy
(
Room
W202B
)
11 Apr 19
10:05 AM
-
10:55 AM
How Harvard Transformed My Approach to Dealership Profitability -- Optimize for Efficient Profitability by Applying Logic to Mitigate Margin Erosion in Both Variable and Fixed Operations
(
Room
W204A
)
11 Apr 19
11:10 AM
-
12:00 PM
How to Create More Online Buyers (Not Just More Traffic) Without Spending More Money
(
Room
W203A
)
11 Apr 19
11:10 AM
-
12:00 PM
How to SPOT and STOP Policy & Shop Supply Abuse
(
Room
W202C
)
11 Apr 19
11:10 AM
-
12:00 PM
New and Improved Metrics for Your BDC and How to Translate Them into Increased Sales
(
Room
W202A
)
11 Apr 19
11:10 AM
-
12:00 PM
PART 2 OF A 2-PART SESSION: Becoming Great: Driving an Incredible Digital Strategy Without Knowing Anything About Digital
(
Room
W203B
)
11 Apr 19
11:10 AM
-
12:00 PM
The Economics of Vehicle Subscriptions for Dealers -- Learn How to Analyze the ROI on Offering Your Own Car Subscription Program
(
Room
W203C
)
11 Apr 19
11:10 AM
-
12:00 PM
Using Data to Provide a Personalized Shopping Experience -- Convert More Buyers with Personalized Interactions in Both Your Digital & Physical Showrooms
(
Room
W202B
)
11 Apr 19
11:10 AM
-
12:00 PM
When Analytics Lie – How to Correct for Direct-to-VDP Traffic by Leveraging Tag Manager and Attribution Models
(
Room
W204B
)
11 Apr 19
11:10 AM
-
12:00 PM
A Recipe for BDC Success: The Three Ingredients Your BDC Needs to Book More Appointments Today
(
Room
W202B
)
11 Apr 19
12:15 PM
-
1:05 PM
A Thumb-Stopping Experience: Get Your Social Consumers to Stop Scrolling Past Your Ads, Engage with You, and Convert
(
Room
W202C
)
11 Apr 19
12:15 PM
-
1:05 PM
Become a ‘YouTube Boss’ -- How to Create Videos and Market Them for the Best Results
(
Room
W203B
)
11 Apr 19
12:15 PM
-
1:05 PM
Conversion Focused: Working Smarter, Not Harder -- How to Better Utilize Your Marketing Dollars to Maximize Conversions
(
Room
W203A
)
11 Apr 19
12:15 PM
-
1:05 PM
Cut Your Runaway Paid Search Spending -- How to Use Google Analytics to Perform Paid Search Inspection at the Campaign and Keyword Level
(
Room
W204B
)
11 Apr 19
12:15 PM
-
1:05 PM
How to Quickly Identify and Avoid Hiring Sales Phonies – Behavioral Interview Techniques to Increase Your Results and Efficiency in Building a Dynamic Sales Team
(
Room
W203C
)
11 Apr 19
12:15 PM
-
1:05 PM
The Big 5 Must-Have Vehicle Merchandising Elements!
(
Room
W204A
)
11 Apr 19
12:15 PM
-
1:05 PM
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