Denise Casagrande To Stop Thumbs At Digital Dealer Conference
PCG Digital’s VP of Marketing will educate dealers on how to create a truly unique customer experience when it comes to their social media presence.
Eatontown, NJ– This year’s Digital Dealer Conference and Expo in Orlando features a host of workshops and speakers designed to get dealers ahead of the technology curve and up to date on the latest strategies and tools that experts in the digital marketing field are using. Denise Casagrande, VP of Marketing at PCG Digital, is slated on Thursday, April 11, from 12:15 p.m. to 1:05 p.m. to educate dealers about creating a memorable customer experience.
Casagrande’s workshop, “A Thumb-Stopping Experience: Get Your Social Consumers to Stop Scrolling Past Your Ads, Engage with You, and Convert,” focuses on creating clear, shareable ad campaigns that succeeds in communicating the message your product stands for. With learning objectives like engaging your social consumers at each phase of the buying process, implementing an auto social sales funnel to deliver custom messages to your audience, and determining which content leads customers to convert, dealers won’t want to miss out on it.
“Digital Dealer is a great organization, and I'm so honored to be a part of it at this year's conference,” said Casagrande. “Being able to educate the automotive industry on social advertising trends that will help them advance gives me purpose as a marketer, and I’m excited to share my advice on how to create truly engaging social media content.“
Denise has made a name for herself in the automotive industry, speaking at various national automotive and marketing conferences, publishing the Automotive Social Sales Funnel, and authoring Can You See Me Now?, a must-have educational tool for dealers looking to maximize their social media potential.
Digital Dealer Conference and Expo is a yearly conference that deals with every single facet of running and operating a dealership in the modern digital age, including Dealer Ops & Management, Sales Strategy & Variable Ops, and Marketing & Advertising. With over 100 educational sessions, over 130 technology-focused providers, and top keynotes featuring executives from the country’s top 100 dealerships, Digital Dealer ranks among the top conferences for dealership employees to attend.