“Ruff riding through the Rockies on our Razors beats the food in your cooler to a pulp. Nothing is more disheartening then riding for several hours to 11,000 ft, stopping to grab a bite to eat with a view, and finding your lunch meat full of water!” says Gene.
“YETI-is the Range Rover of cold,” say Staff writer Bill Saporito of Inc.com
As of 2016-YETI’s combined sales have reached $468.9 Million. The company sells its famous hard sided coolers, a fine range of tumbler cups and a new soft sided cooler called the HOPPER. In this adventure, YETI has become the ultimate “Cult Brand of Coolers.” Not only does the hard core outdoorsman rely on the YETI, so do city slickers. Enter into the picture Gene and his son Caden Perkins.
Enter, the JOEE.
JOEE was an IDEA that started as a cooler. The cooler had to have the capacity to store food in a dry chamber, give the user extra work space with a cutting board and a container for clean, edible ice. After reviewing what was available on the market and the recent success of the high end cooler market it was determined the market was just too crowded. Looking around his garage, Gene realized, “I already own three YETIS’.” Why re-invent the wheel when you can just make the wheel easier to use.
After discussing the issue’s with a product development company, “Link” and overcoming some early objections, the idea hit the drawing board. LINK became not only the perfect partner, but the artists behind JOEE’s awesome logo, smooth design, and nested cutting board. The Team at JOEE and Link immidiately realized the opportunity was real with JOEE. After much research, most coolers are very similiar in size. The design came into view. The team sat out to run a Kick Starter campaign. Afer a succesful campaing, a tooling manufacture was sought, as well as an injection molder.
Gene and his 15 year old son Caden are proud to introduce you to the World's Best Cooler Accesory, JOEE!