“Ruff riding through the Rockies on our Razors beats the food in your YETI to a pulp. Nothing is more disheartening then riding for several hours to 11,000 ft, stopping to grab a bite to eat with a view, and finding your lunch meat full of water!” says Gene.
JOEE was an IDEA that started as a cooler. The cooler had to have the capacity to store food in a dry chamber, give the user extra work space with a cutting board and a container for clean, edible ice. After reviewing what was available on the market and the recent success of the high end cooler market, it was determined the market was just too crowded. Looking around his garage, Gene realized, “I already own three YETIS’.” Why re-invent the wheel when you can just make the wheel easier to use.
Enter "JOEE!"
The JOEE cooler insert was designed to fit inside as many coolers as possible, keep food dry and have a spot for ice that could be kept away from the dreaded HOT DOG WATER. It was also designed to store a cutting board that could double as a lid for JOEE and give the user a nice clean prep surface while out on the trail. Another nice feature of JOEE, you can now leave the cooler outside and pack the light weight JOEE inside the kitchen.
Product Categories
Made in the USA
- Made in the USA
Outdoor Recreation & Tactical
- Camping / Outdoor Recreation
- Sporting Goods