Mobile continues to be a driving force for consumers and one where merchants must continue to pay attention as commerce evolves. Shopping cart abandonment remains an issue for merchants regardless of where the consumer is (mobile or desktop). Addressing this need in a simple to use – for both consumer and merchant – product is imperative to drive these abandonment rates lower. PayPal’s One Touch™ helps do just this by eliminating the need to re-enter passwords as well as payment information each time a purchase is made. One Touch reaches more than 53 million consumer accounts and is accepted at more than 5 million merchants. Additionally, One Touch helps break down barriers for checkout and makes it that much easier for consumers to buy goods using PayPal. Stop at the PayPal Braintree booth 201 to experience the power of One Touch for desktop and mobile transactions.
*Study commissioned by PayPal and conducted by comScore Research. Sources: comScore 1M person US desktop panel of online shoppers at 15 large retailers, transactions completed in Q3 2015