Goaland develops software that optimizes and secures your multichannel marketing, with solutions dedicated to managing, distributing and publishing your product data. Goaland designs collaborative tools, regularly enhanced with higher-performing features, to meet your requirements whatever your business sector (industry, retail, travel, pre-press agency, etc.):
- Managing your product data, enriching information, controlled and secure dissemination to your multichannel media,
- Independence and control of the production process for your print and digital catalogs, coordinating different contributors.
The great strength of Goaland resides in the complementarity of its software programs: Alpia, a PIM (Product Information Management) solution, and Arsia, specially designed to optimally manage and organize your information and to control your print and digital publishing processes. They adapt to the specific characteristics of every company and industry to meet your particular needs and offer you customization, independence and peace of mind.
Alpia is a PIM (Product Information Management) solution that allows you to centralize your product data, giving you complete control over its enrichment, updating, sharing and dissemination on all the channels where you present and sell your products. Integrated into your information system, Alpia enables you to centralize and store, enhance and update your product data, and define users’ rights, specifying what kind of changes each can make. Alpia also provides search engine optimization (SEO) thanks to a highly-configurable organization of your product data. The unlimited management of tables and fields guarantees reliable relations between your products, ranges, brands, etc. Lastly, Alpia offers import/export functions in various formats (native Excel files, XML, CSV) and facilitates synchronization with your e-Commerce platforms and information system (ERP, CRM, DAM) according to a process automation strategy, enabling every product update to apply to all the relevant media.
Arsia offers numerous creative possibilities thanks to Adobe Indesign Server©, the image library (DAM) and page layout functions that require no prior DTP experience to produce attractive layouts adapted to your editorial line. Arsia integrates perfectly with your information system (ERP, CRM, DAM) in order to easily enrich information and synchronize updates with Alpia to guarantee product data consistency in all of your print and digital media. Arsia optimizes workflows and validation automation, with comments managed on the platform and forwarded to the relevant contributors (designers, copywriter, marketing…). Arsia can also import and export your information, guaranteeing full control of your data and total autonomy of your publishing process, cutting both time and costs.
Thanks to the complementarity of Alpia and Arsia, specially designed to optimize your marketing multichannel strategies, you will:
- reduce time-to-market thanks to fast and secure updating functions,
- improve natural referencing (SEO),
- sell more products faster and decrease product returns,
- organize exchanges between the various contributors to your publishing processes, improving communications and flexibility, and
- thus guarantee consistency and reliability of information thanks to a highly-configurable, integrated collaborative workflow engine, which saves you time and money, optimizes your sales force, and enables you to manage your print and digital publications confidently and independently.
Goaland
155, rue du Docteur Bauer
93400 Saint Ouen - France
hello@goaland.com
www.goaland.com