MINNEAPOLIS (March 24, 2017) — What is the top pizza crust style in the U.S.? General Mills Foodservice is conducting a “pizza crust showdown” at this year’s International Pizza Expo in Las Vegas—asking pizzeria owners to place their bets and vote for their favorite crust.
“We are going straight to the source, the nation’s pizza owners and industry experts, to find out which crusts are tops with today’s consumers,” said Tim Huff, R&D manager at General Mills Foodservice and part of The Doughminators’ team of experts who work with pizzeria owners to create signature crusts and solve crust catastrophes. “Whether it’s New York-style thin crust, Naples or Chicago Deep Dish, the Pizza Expo is the perfect place to get to the bottom of people’s favorite pizzas and find which crust is the most popular.”
"Vote Your Crust" Details
Pizza Expo attendees are invited to General Mills booth (#N1677) to vote for their favorite crust and enjoy the chance to receive fun giveaway items, e.g., pizza cutters, key chains and t-shirts, while supplies last. Results will be tallied and automatically displayed on a leaderboard throughout Pizza Expo.
WHERE: General Mills Foodservice Booth #N1677 at the International Pizza Expo; Las Vegas Convention Center
WHEN: March 28-30, 2017; exhibit hours are Monday and Tuesday, from 10 a.m to 3:30 p.m.; and Wednesday, from 10 a.m. to 3 p.m.
BACKGROUND:
The 2016 Technomic Inc. Pizza Consumer Trend Report indicates the most popular pizza crusts served at the nation’s top pizzerias are: Thin (33 percent) or Crispy (30 percent) followed by Stuffed (18 percent) and Pan (17 percent). According to the same report, the fastest growing pizza crusts are hand-tossed and pan styles.
About General Mills Foodservice
General Mills Foodservice provides independent bakeries and pizzerias with high-quality bakery flour, dry baking mixes and frozen products along with technical support and marketing resources to help them succeed. The Convenience & Foodservice division also sells General Mills branded cereal, yogurt, snacks and more in a wide variety of away-from-home outlets, such as cafeterias, convenience stores and vending machines. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2016 net sales of $1.9 billion. For more information, please visit www.generalmillscf.com.
Media Contact:
Sarah Peterson
763.764.6364/media.line@genmills.com