OfferCraft Makes Your Business More Fun -- and Profitable
What if we made it fun to stand in a check-out line? Or open a marketing email? Or pay a bill? Or go to work?
We found that a seemingly simple metric — enjoyability — has an immense impact on profitability, turnover, satisfaction, loyalty and more. Our award-winning software infuses playful game elements into your day-to-day marketing and operations to improve your bottom line while making your target audiences far happier.
STEP #1: WE GIVE REWARDS A VIRTUAL BRAIN
First, we add our artificial intelligence to your traditional coupons, offers and other incentives. This enables your rewards to change themselves based on actual user behavior.
Say that two people earn a 20% discount off a hotel booking. Laura uses her discount right away. The OfferCraft Platform knows that there is a high likelihood that Laura liked the reward, so later it can send her another identical coupon (or a less valuable reward) to inspire another purchase. David also got the 20% discount, but hasn’t used it. So the OfferCraft reward can send David a text message or email that says: “Your reward is about to expire, do you want to trade it for something else you might prefer?” The reward evolves to become more appealing.
OfferCraft-powered incentives look like normal coupons or vouchers, but they are actually tiny autonomous software programs that “think” for themselves. Far more people engage with and use these intelligent rewards.
STEP #2: THE SURPRISING POWER OF FUN
The most effective way to distribute these ultra-smart incentives is in the form of games. By turning things like marketing campaigns and HR tools into games, people are far more likely to engage with the incentive, to remember it, to value it, to tell their friends about it, and ultimately to use it.
So we built one of the most powerful gamification platforms in the world. Our responsive, HTML5 game templates let you customize the sounds, the rules, the images, the rewards and more.
STEP #3: SERIOUS ANALYTICS
OfferCraft reports on exactly what combinations of games, rewards and rules work best. The system becomes increasingly intelligent as you use it more, and it eventually begins to make recommendations about how to optimize outreach to your target audiences. Reports and usage data may be viewed in our system or exported to your data warehouse.
Product Categories
- Entertainment
- Food and Beverage
- Games
- Hospitality
- Marketing
- Retail
- Signage
- Software
- Staffing
- Training