Casino Science helps casino marketers make data driven decisions by solving targeted problems that save money and identify high value players. The Casino Science solution creates targeted promotion lists, builds and sends campaigns, and measures promotion results.
The solution solves key problems that casino marketers have:
- Time: "I’m too busy managing casino operations that I don’t have time to build reports or look at analytics"
- Skills: "I don’t know how to get the data out of our player tracking system to build the right reports to measure the effectiveness of our marketing investments"
- Budget: "I don’t have a large budget to invest in more people or expensive software to build reports"
The Casino Science solution is comprised of three primary modules:
- Location and Segmentation Analytics - Use location analytics to better target promotions by geography. Combine location data with ADT segmentation, psycho-graphic, and lifestyle data to achieve a more comprehensive geo-centric view of players.
- Predictive Analytics - Proactively target your players by predicting their engagement with the casino. Send alerts to player development teams if a player's gaming activity changes.
- Promotion Management and Analytics - Target players with concise and measurable campaigns directed at on-property visits. Evaluate the effectiveness of your promotions by redemption on-property and return on investment. Rapidly test how well your promotions are working.
For more information, visit www.casinosci.com
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