Indian Gaming 2017 Tradeshow and Conference

Gene Johnson
Vice President
Victor Strategies


Gene Johnson has nearly 30 years of unique experience in the gaming industry. He began working in Atlantic City casinos in 1989 and has held executive positions ranging across the areas of MIS, Quality Assurance, Market Research, and Strategic Planning & Analysis. In 1997 he founded EE Johnson Research, a marketing research and consulting firm specializing in the casino industry and providing market research with a special focus on gambling motivation and behavior. Mr. Johnson has since held senior positions at Spectrum Gaming Group and Gaming Knowledge Partners. In 2016 he co-founded Victor Strategies with partners Rob Miller and Victor Rocha. Victor Strategies is a unique professional firm providing expert advisory services and critical business insights to the gaming industry with a particular focus on Indian Country. V-S provides clients with policy and business strategies along with market research and analysis essential for informed decision making and effective operations. Over his career, Mr. Johnson has managed and conducted numerous qualitative and quantitative studies with gamblers of all types, as well as extensive consumer research for a broad array of corporate, government, and non-profit clients. Mr. Johnson has testified before the U.S. Senate, the Federal Trade Commission, and before multiple state and tribal governments, has written articles featured in many industry publications and speaks regularly at major gaming industry conferences on a wide range of subjects.

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