Indian Gaming 2017 Tradeshow and Conference

Rory Shanahan
Director of SG Universe Products
Scientific Games


Shanahan has more than a decade of experience in the global gaming industry. As Director of SG Universe Products for Scientific Games Interactive, Shanahan ensures player and partner satisfaction for the SG Universe product suite. Prior to his current role, Shanahan was responsible for strategy and execution of company marketing initiatives and B2B social product development. In this dual-role, he was responsible for product marketing, brand positioning, market research and marketing communications activities while driving product development and innovation for the award-winning Play4Fun Network social casino platform component of the company’s SG Universe product suite. Shanahan joined SG Interactive (then Williams Interactive) as the head of marketing in early 2013. Prior to joining Williams Interactive, Shanahan worked with its sister company WMS Gaming as Senior Marketing Manager, directing WMS’ B2B and B2C marketing communications efforts in support of more than 100 annual casino game launches. Shanahan began his career in the global gaming industry in marketing and operations for the World Series of Poker in Las Vegas. He is a graduate of the University of Miami in Coral Gables, Florida, receiving a Bachelors of Business Administration degree with a major in Marketing.

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