ISPA Conference

Carol Phillips

BeauteeSmarts Global


Carol Phillips is the founder of BeauteeSmarts Global and the creator of The Sacred Sales Floor, a leadership framework designed to bring retail back to its original purpose: relationship. For more than four decades, Phillips has worked inside luxury spa, salon and hospitality environments, guiding teams to strengthen guest connection, elevate communication and translate trust into measurable results. Her client portfolio includes global brands such as Hilton Resorts, Wynn, Rosewood, Jumeirah Resorts, Canyon Ranch, Woodhouse Spas, Jane Iredale, Circadia Skincare and Eminence Organic Skin Care. A former American Salon Retailer of the Year and industry author, Phillips is known for helping executive leaders move beyond scripts and sales pressure. She teaches the fundamentals of selling, including how to communicate value, make clear recommendations and close with confidence, so retail no longer feels awkward or optional. Following her standing-room-only ISPA keynote, “Retail 911,” Phillips recognized a new industry challenge: retail resistance rooted not in a lack of caring but in fear, fatigue and serious skill gaps. In response, she developed The Sacred Sales Floor, a performance-driven framework that replaces scripts with purpose and pressure with conviction, equipping teams to sell themselves, their services and their products with clarity and passion.

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