ISPA Conference

Kristen Martin
Corporate Retail Buying Manager for Spa & Wellness
Omni Hotels & Resorts


Kristen Martin is the corporate retail buying manager for spa and wellness at Omni Hotels & Resorts, where she leads retail strategy and product curation across the brand’s luxury spa portfolio. With more than a decade of experience in buying and four years dedicated to hospitality retail, Martin specializes in creating elevated, experience-driven retail programs that deepen guest connection while driving performance. As product discovery becomes increasingly digital and transactional, Martin champions human connection and immersive product experiences as drivers of trust, loyalty and long-term retail growth. Her approach integrates strategic assortment planning, thoughtful vendor partnerships and storytelling to ensure spa retail feels curated, personal and purpose-driven. Passionate about the evolving business of well-being, consumer psychology and product development, Martin is honored to join fellow industry leaders to discuss the future of spa retail and experiential merchandising.

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