ISPA Conference

Carol Stratford
Managing Director, Consulting Division
Arch Amenities Group


Carol’s dynamic career in strategic marketing has allowed her to develop widely recognized expertise in hospitality and wellness. She is a leader in her field, known for analyzing trends and forecasting sales to develop long-term strategies, key objectives and operational execution plans grounded in business best practices and focused on maximizing growth and profitability. Carol began her career in public relations before moving into marketing, giving her a distinct ability to understand brand perception in the marketplace. She has used that perspective to develop and implement innovative marketing plans for some of the most successful brands in the industry.

Sessions :