NADA 2022

Leslie Williams
Vice President of Training
Dealer Synergy


L.A. Williams III is a world-renowned audio engineer. His sales background includes automotive phone sales and financial products. He performs training sessions on and off site and has trained more than 13,000 people in the auto industry. He works daily with internet coordinators to improve their techniques. Williams uses his talent for sound to help others with tone and inflection. Because he is totally blind, his world is defined by what he hears. That gives him an advantage working with people on the phone. Williams specializes in teaching coordinators what to say and how to say it.

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