NADA 2022

Amy Hughes
Senior Director, Dealer Insights
Experian


Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group, Amy has helps advance the skill set of automotive marketers by applying the latest enhancements in technology to their dealerships' monthly advertising spend. At Experian, Hughes collaborates with dealers to transform their marketing operations through data. Previously, Hughes was responsible for driving dealer sales and business development relationships for String Automotive and has been consulting with dealers on media and advertising for more than 20 years.

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