NADA 2022

Andrew Diffenderfer
Founder
Foundation Direct


Andrew Diffenderfer has spent his entire career in the automotive industry, from his time as a sales manager at his hometown Honda dealership to working at OEMs in marketing, and as a senior automotive retail strategist at Google; he has seen the evolution of digital marketing in the industry. During his time at Google he saw the pace at which technology was changing and how it could help dealerships and OEMs drive more profitable business results from the platform.

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