CEDIA Expo 2019

April Kettelle
President
Automated Shading & Lighting Control


April began to develop Automated Shading & Lighting Control in June 2003. With a vision for growth in an industry known to many as small and unsophisticated, she identified solutions for integrating window shading with the new home automation trends and become a pioneer in shade automation. In 2011, April introduced lighting control products as an additional offering to ASI’s clientele. This was the perfect marriage of product lines, highlighting the importance of full integration of natural daylight control (shading systems) with artificial electric light (lighting control). By providing both systems, ASI was able to be a sole-source of service to ASI’s clientele for quality programming and control-focused designs. April acquired a diverse background in sales and marketing and business management and a 3-year tenure at Arthur Anderson (now Accenture) in Chicago. She developed her entrepreneurial skill set to being proficient in market research and development, process improvement and client relations. In addition, she is personally certified in the design and technical integration of the many shade and lighting control systems executed by the company. As the CEO of ASI, April accelerated growth and profitability by implementing processes that achieve more in less time with significantly fewer errors. The results have been dramatic with replicating a solid infrastructure for growth into 4 markets nationwide. Her ability to turn an old-fashioned, analog business into a modern, technology-driven operation has powered this transition. Headquartered in Naples, Florida with offices throughout the U.S., ASI is an industry leader and continues to thrive under April’s leadership.

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