AAPEX 2017

John Kinsella

FitForCommerce


John Kinsella is a VP, senior consultant at FitForCommerce, with three decades of executive line management and senior consulting at several multichannel corporations. His expertise includes brand creation and development, omnichannel retail management and marketing, strategic planning, merchandise planning, operations management and facilitating organizational change. Most recently, John was Vice President, Experience Architecture & Center of Expertise at Lowe’s, where he designed and built a differentiating customer experience architecture to guide the delivery of each omnichannel consumer touch point, and applied emerging customer experience tools and methods to better achieve and sustain competitive advantage. Previously, as a Managing Director at Urban Outfitters, John developed the brand strategy, launched and grew the innovative garden lifestyle retail concept, Terrain, including the customer experience, merchandising, organizational development, real estate, store design, operations, direct marketing and public relations. Terrain’s business channels included a 5-acre retail nursery and home store, ecommerce site, award-winning farm-to-table restaurant, and landscape design studio. John has held management roles at Smith & Hawken, Williams-Sonoma, Banana Republic and Gap, Inc. He has worked with many well-known brands to develop strategies and tactics, including Home Depot, Nike, Anthropologie, Design Within Reach, Cabela’s, Sur La Table, Martha Stewart Omnimedia, Sundance and Illuminations. John’s most recent FitForCommerce work includes Toys”R”Us, J.Crew, Michael’s, Bed Bath and Beyond, Belk, West Marine, Performance Bike, Harper’s Bazaar, Sur La Table, Harry & David, De’Longhi, Demco Inc., The Gap, Our Campus Market, Oriental Trading Company, Polaris After Market Group, RevZilla MotorSports, and The Home Depot. John has a BS degree from the University of California, Berkeley.

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