AAPEX 2017

Laura Soave

Federal-Mogul Motorparts


Laura Soave is a proud native of Detroit, Michigan, where she has built an accomplished career with the world’s leading vehicle and automotive aftermarket manufacturers. Laura currently serves as Senior Vice President, Chief Marketing and Communications Officer for Federal-Mogul Motorparts where she has responsibility for the company’s global brand strategy. She is re-inventing the dialogue between Federal-Mogul Motorparts and its customers through her leadership of strategic initiatives and investments in product and service innovation, brand value and digital communications platforms. Laura is especially passionate about the company’s Parts Matter campaign, which educates consumers on the critical role that replacement parts play in vehicle safety, reliability and performance, and its Tech First (Garage Gurus) platform, dedicated to closing the skills gap through onsite, online and on-demand training and support for the next-generation of repair technicians. Laura began her career at the Ford Motor Company holding positions in marketing and brand management. She next joined the Volkswagen Group, last serving as General Manager of Experiential Marketing and, later, Chrysler Group LLC, where she successfully led the reintroduction of the FIAT brand to North America. Laura earned a bachelor's degree in business administration and management from Walsh College and a master’s degree in business administration from The University of Detroit Mercy. She is a member of the Women’s Board – Car Care Council and serves on the Foundation Board of Directors at Walsh College.

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