AAPEX 2017

Aaron Shaffer

KYB Americas Corporation


Aaron Shaffer began his career with KYB in 2002 as a Territory Sales Manager after working in several auto parts stores. In 2003, Shaffer was promoted to manage the introduction of KYB into an auto parts wholesaler with 300 locations. In 2004, he relocated to KYB’s headquarters in Addison Illinois, where he was named Customer Service Manager. In this role, he managed a team of 11, improving policies and procedures to adjust to KYB’s growing aftermarket business. Mid-way through 2005 Shaffer became KYB’s Marketing Manager. As Marketing Manager his responsibilities included Advertising, Public Relations and Pricing. He helped to create KYB’s first National Marketing Calendar, and was involved in many special projects including the launch of KYB’s complete corner assembly, Strut-Plus, and the introduction of KYB’s service provider-focused training initiatives. In 2010 Shaffer relocated to Washington DC to work directly with channel partners on the east coast. Recently, he spearheaded a project to provide KYB’s distribution partners with detailed and robust electronic marketing content. Today, he remains involved with KYB’s training programs and serves as a Business Development Manager, working directly with several key national account distribution partners. Shaffer holds a BBA in Economics from Northwood University. He is a lifelong automotive enthusiast and has been active in motorsports competing in 24 Hours of Lemons events as well as racing sprint cars. Aaron resides in Washington DC with his wife Jennifer.

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