AAPEX 2017
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PHILIP
ATKINS
PHILIP ATKINS
Director of Strategic Research and Planning
AASA
Philip has been analyzing research data, identifying trends, and making recommendations for over 30 years for companies in the automotive industry, high tech, and consumer package goods. He is now Director, Strategic Research & Planning for AASA charged with providing insights about where the aftermarket has been, where it is now, and where it is going. Prior to joining AASA, Philip was at the Data Decisions Group, managing the research accounts for Advance Auto Parts, Kroger, BCBSNC, and other well-known, high-profile consumer brands. Prior to that Philip was at The Hatteras Group where he managed research for IBM, BB&T and other Fortune 500 companies. After graduation from the University of North Carolina, Philip worked in New York City on the advertising accounts of Nabisco and Campbell Soup Company brands.
Sessions :
Aftermarket Mega Trends
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