AAPEX 2017

Alex Costakis

Hitwise


Alex brings 25+ years of experience in market research, information services and advertising technology with diverse experience including work with the NPD Group, KPMG, Cantor Fitzgerald, and Shopzilla. As Managing Director of business development at Hitwise, Alex is leading the sales organization and growing the Hitwise brand in North America. Prior to Hitwise, Alex worked in a Business Development role with Experian’s Consumer Insights and Targeting division for just under three years. Prior to that, he was a major contributor to the launch and alignment for KPMG’s acquisition of WiseWindow, a social media analytics firm. Prior work included 9 years with Cantor Fitzgerald, serving as Managing Director, Hollywood Stock Exchange, LLC (HSX), leading all aspects of HSX's operation with hands on experience in advertising sales, channel partnerships and technology development. Mr. Costakis initially joined HSX in January, 2001 as Vice President of Sales and was instrumental in its transformation during its acquisition by Cantor Fitzgerald. Prior to joining HSX, he was with Shopzilla (then Bizrate.com), a leading online marketplace, and for many years prior to that, Nielsen - a global information leader. Representing HSX, he has appeared on ABC, Australian Broadcasting Corporation, CNBC, ROB TV (Canada) and other television and radio outlets; and has been featured weekly on Fox Business Network. A native Midwesterner, Mr. Costakis holds an M.B.A. from the University of Wisconsin, and B.A. in Communication from Pepperdine University.

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