Indian Gaming 2017 Tradeshow and Conference

Outcome Vs Optimization Metrics: Actional Gaming Floor Analytics From WPU To Cannibalization & Everything In Between (Room 24 C)

11 Apr 17
10:15 AM - 11:15 AM

Tracks: Information Technology

Speaker(s): Ralph Thomas, Ph.D, Co-Founder and CEO, Quick Custom Intelligence

Too often slot analytics is done using outcome metrics. Day after day casinos replace low win machines with high win machines, yet are unable to understand why the incremental lift doesn't show up in the monthly revenue numbers. In this session we will investigate the difference between Outcome and Optimization metrics. We dive deep into the world of gaming mathematics to uncover what happens to our customers when we change the gaming floor, and how this customer impact relates to the bottom line.