Creating a Vision, Strategy and Assuring Prosperity:
There is no more powerful engine driving an organization toward excellence and long-range success than an attractive, worthwhile, and achievable vision of the future that is widely shared. A vision is little more than an empty dream until it is widely shared and accepted. Unless people believe they have “chosen” to adopt a new attitude and behavior and feel rewarded, they are not likely to accept the vision or work toward its accomplishment. Strategy is about choosing different ways of competing that are not necessarily good for everybody, but that are uniquely good for you, in your company, given the particular market outcome you aspire to achieve.