Indian Gaming 2017 Tradeshow and Conference

Sessions Speakers Exhibitors Floor Plan Buzz

Brandish your Brand – Consume the Competition (Room 23 C)

With Las Vegas now counted among top foodie destinations, gaming resorts around the country are expected to meet a higher standard when it comes to restaurants, bars, cafes, grab-n-go, buffets, and more. Properties taking a strong approach to branding in F&B design can find themselves with a competitive advantage. Branding is especially critical today as people are more brand aware than ever. From diners and dives to celebrity chef-driven operations, the most successful concepts have a common offering—authenticity. Strategically blending brand, cuisine, service, and design results in an authentic experience that guests from near and far crave. Join this presentation to learn how your casino can capitalize on F&B changes that will transform guest perceptions and increase non-gaming revenues. For the first time ever, Americans are spending more money dining out than buying groceries—learn how to get them to dine with you instead of your competition, whether they game or not!