The Pool Horizons session at The Pool & Spa Show will start with an introduction to Pool Horizons, followed by the presentation of the results of the Global Aquatic Social Impact Framework pilot study.
The session will focus on:
· how Pool Horizons’ research can benefit the swimming pool industry
· how businesses can use the findings in their own communications and marketing
· how to talk differently about pools, spas and aquatics
· how to communicate the broader health, wellbeing and social value of pools
· what practical materials or messages attendees can take away and use.