The gap between your spa's potential and performance isn't skills or knowledge - it's the psychology that stops your team from confidently recommending. This breakthrough session reveals how to transform reluctance into consistent, care-based recommendations that create unforgettable guest experiences and capture the revenue you're currently leaving on the table.
Most spa teams associate recommendations with "selling" - so it feels inauthentic and uncomfortable. Recommendations become afterthoughts. Service providers get caught up in treatments, run out of time, and skip recommending entirely - even rebooking. But here's what's at stake: Your spa's true differentiator is emotionally connecting each guest's experience to their greater wellness goals through personalized, intelligent recommendations. When your team isn't confidently making those connections, the memorable experiences that drive loyalty simply don't happen.
In this game-changing 60-minute power session, behavioral and sales psychology consultant Dr. Michela Henke-Cilenti, joined by Michelle Kelthy, Spa Director at The Ritz-Carlton Naples, will reveal why traditional sales training fails spa professionals and share the psychology-based approach that actually transforms behavior. You'll discover proven strategies that shift even your most reluctant team members from hesitant to confident - without any sales pressure - alongside real-world examples of how these techniques have revolutionized Michelle's award-winning team.
You'll walk away with:
- The precise behavior levers to help your team believe in enhancing versus selling
- The "5% Enhancement Formula" - an elegant approach to naturally weave recommendations into treatments without scripts
- Powerful techniques to emotionally connect guest experiences to wellness goals
- How to coach (not manage) lasting behavior change that sticks with even your most reluctant service providers
Real-World Proof:
Michela & Michelle share their team's and clients remarkable transformation stories - specific examples of breakthrough moments for therapists and front desk, plus the impressive results in both guest satisfaction and revenue capture.
Stop leaving memorable experiences and money on the table. Start confidently enhancing every guest journey.