VenueConnect 2025

Sessions Speakers Exhibitors Floor Plan

Year-Round Programming: Growing Revenue by Establishing a Year-Round Business (Room 272)

29 Jul 25

2:45 PM - 3:45 PM

Tracks: Amphitheaters & Fairgrounds

Speaker(s): Michael Tipton, President/CEO, Central Florida Fair/Orlando Amphitheater; Tara Preshong, Events Manager, Central Florida Fair/Orlando Amphitheater; Jennifer Olvera, Fair Manager, Marin County Fair; Hayley Nath, Manager, Events and Operations, OKC Fair Park;

Moderator(s): Andrew Shreve, Business Development Manager, Cow Palace Arena & Event Center

Unlock the full potential of your facility by transforming it into a thriving year-round event venue. This session will explore strategies for diversifying event offerings, attracting new audiences, and maximizing revenue beyond the fair season. Learn from industry experts about facility utilization, partnership opportunities, and marketing tactics to create a sustainable, profitable event calendar that keeps your facility active all year long.

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