In an era of rapidly shifting consumer priorities and evolving economic landscapes, understanding the intersection of consumer sentiment and economic factors is crucial for those in the tradeshow and event industry. This insightful session will feature two expert speakers who will provide a comprehensive snapshot of the forces shaping the industry's future.
Clifford Young with IPSOS will offer an in-depth analysis of the current state of consumer sentiment, exploring what matters most to Americans today—attitudes, emotions, and behaviors. The presentation will delve into the likely impacts of these sentiments on the broader economy and their potential ripple effects on venues that host events. Attendees will gain valuable insights into how broad societal trends such as consumer confidence, spending habits, tariff implications, and beliefs in smaller government may influence future purchasing decisions and event participation.
Nancy Drapeau with CEIR will follow up with a snapshot of the underlying economic factors driving the tradeshow industry. This segment will provide an overview of the GDP outlook, business travel patterns, and consumer spending trends. A report on the performance of the tradeshow industry in 2024 will set the stage for a forecast outlook through 2027, offering insights by event size and industry sector.
Join this session to gain actionable intelligence on how economic and consumer trends are reshaping the tradeshow landscape and how event organizers and venues can position themselves for success in the years ahead."