Past, Present and Future of Cupping
(Room Room W)
26 Jun 25
12:15 PM
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1:15 PM
Coffee cupping has never been a static methodology. Since sensory assessment of coffee was first used, cupping has not ceased evolving, as it is adopted by more and more professionals, adapts to the industry's changes, and incorporates scientific advances. Our times are not exception to that: from a more global and diverse specialty coffee industry to the incorporation of AI or to the adoption of Coffee Value Assessment, coffee cupping will keep evolving, and cuppers will need to evolve as well, to meet the future's needs. This lecture will offer an insight into the drivers of cupping evolution and the possible future of cupping.