What is Specialty Coffee?
(Room Room V)
26 Jun 25
11:00 AM
-
12:00 PM
Our industry has found different ways to answer the question, "what is specialty coffee?" since the term was first introduced in the 1970s by Erna Knutsen. In this lecture, we'll look at three common themes in the answers to this question over time—improving lives, chasing quality, and delivering experience—before sharing the SCA's formal answer to this question, published in 2021. Along the way, we'll also highlight different places to learn more about some of the latest answers here at Expo.