Crafting Connections: A Market-Readiness Workshop for Green Coffee Producers & Exporters
(Room Room T)
26 Jun 25
10:30 AM
-
1:00 PM
This workshop is designed to support green coffee exporters and producers to succeed in the specialty coffee market. Participants will learn how to craft compelling brand stories, target the right market segments, and plan effective customer journeys through communications, samples, and sales techniques. With insights from industry experts, attendees will gain a deeper understanding of buyer expectations, seasonality, and strategies for building lasting business relationships.