NADA 2022

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan

Introducing the Next Generation of EV Buyers (Room W221)

13 Mar 22

10:30 AM - 11:30 AM

Tracks: Variable Operations

Speaker(s): Mike Dovorany, Vice President, Escalent, Automotive & Mobility; Dania Rich-Spencer, Vice President, Escalent

Examine six buyer personas — based on the largest market research study of EV buyers — and their associated customer journeys to help understand the attitudes, motivations and values of today’s EV buyer.

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