Dangers of Market Pricing and the Cure for Data Overload
(Room W225)
11 Mar 22
10:30 AM
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11:30 AM
Tracks:
Variable Operations
Managing pre-owned inventory requires sifting through data from multiple sources, including competitive set, price-to-market and days’ supply. But market data suffers from inaccuracies; market pricing strategies make faulty (and costly!) assumptions; and market data is a trailing sales indicator, making it a poor forecaster of sales when compared to leading indicators. Learn the drawbacks of market-based pricing strategies and the difference between trailing and leading sales indicators. Learn to identify and use more leading sales indicators to significantly improve your pricing strategy and how to manage data overload from multiple sources.