NADA 2022

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan

It’s Time to Say Goodbye to Digital Retailing (Room W209)

10 Mar 22
4:00 PM - 5:00 PM

Tracks: Variable Operations

Today’s consumer expects a seamless online and in-store car shopping experience. With the dramatic shift in user behavior accelerated by the pandemic, you can no longer look at digital as a separate experience. Prepare to say goodbye to digital retailing as we know it, and redefine what a modern retail experience looks like when you connect your marketing, operations, technology and culture for a (profitable!) sales experience your customers will love.