NADA 2022

SEO in 2022: Show Up Better in Local Searches (Room W209)

10 Mar 22
2:30 PM - 3:30 PM

Tracks: Marketing

COVID, inventory shortages and Google updates have drastically changed the marketing landscape. Look at how future-focused SEO tactics helped dealerships achieve all-time highs, even during the pandemic and inventory shortages. Study a detailed SEO playbook covering website content, inbound links, customer reviews and Google My Business. Learn which signals influence visibility in Google, and why a customized strategy is the key to future success. If you handle your own SEO, you'll learn what needs to be done; if you use a vendor, you'll know if your vendor is actually helping you or just cashing your checks.