RIP Lifecycle Marketing
(Room W218)
13 Mar 22
10:30 AM
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11:30 AM
Lifecycle marketing is dead and so is old-school equity mining. The days of overwhelming email addresses with trigger-laden messages are over. Change the way customers interact with your brand. Map the marketing customers will receive and learn how to give them information they engage with and respond to. Determine how your customers can best update, vet, and utilize their own data within the DMS to their benefit and yours.