NADA 2022

Understanding the Service Customer (Room W225)

10 Mar 22
1:00 PM - 2:00 PM

Tracks: Fixed Operations

Learn how the average service customer thinks: what stops them from visiting the dealership service department, why so many choose the independent repair facilities over dealerships and why so many fail to purchase additional recommended services needed for their car. Get the tools, concepts and leadership skills needed to ensure the customer service experience is top-notch.