NADA 2022

Upgrade Your Online Fixed Operations Presence (Room W224)

10 Mar 22
4:00 PM - 5:00 PM

Tracks: Fixed Operations

Only 21% of dealership customers schedule service visits online, often because the online ecosystem at the dealership struggles to deliver a high-quality customer experience. From finding a vehicle, to booking and executing service, dealers and OEMs alike consistently underperform tech-forward industries. Consider the current customer experience in the dealership channel, with a focus on fixed operations. Learn how the dealer experience compares to competitors within and outside our industry. Strive for a renewed drive to invest in the online face of the dealership, to bring dealers into the modern era of digital ownership.